Vision

THE NEW DIGITAL PARADIGM

A MODEL FOR NEW WAYS OF USING IT

The history of digital technology is an ongoing quest to make things smaller and simpler. With the personal computer and then the Internet, technology has gradually got closer to the user until it disappears behind a user-friendly interface. The Cloud marks the transition to a new stage, where the technology will disappear completely. All that’s left will be information, processed and formatted depending on how it is being used. Forty years ago, highly skilled engineers wrestled with massive machines. Today, one finger and a little intuition is all you need to use applications that are much more sophisticated than could ever have been imagined back then. And Information-as-a-Service is replacing IT-as-a-Service, allowing organizations to act at the same speed as the environment in which they operate.Data is now the real power source fuelling business. But to convert this abundant raw energy into concrete benefits – and respond to the priority issues of the Cloud, Big data and the Internet of Things – a whole chain of expertise needs to be brought into play. Understanding the quantity, diversity and sensitivity of the information that you’re dealing with; knowing how to choose and implement the best technology options; learning to identify and translate business challenges, while delivering all the necessary performance and security… being an integrated operator means mastering all these links in the chain: from data infrastructure to data management. And that’s Bull’s great strength.